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I Audited My Own GA4 Key Events and Un-Marked 2 of the 7
Google Analytics

I Audited My Own GA4 Key Events and Un-Marked 2 of the 7

Andy Forsberg · August 1, 2026
I marked 7 GA4 key events on my own site, then un-marked 2 after realizing they'd never earn Primary status in Google Ads. Here's how the audit went.
7 Common Google Analytics UTM URL Tracking Mistakes To Avoid
Google Analytics

7 Common Google Analytics UTM URL Tracking Mistakes To Avoid

Andy Forsberg · March 9, 2017
UTMs are incredibly useful because they store Google Analytics URL tracking data as campaigns. Learn how to avoid the most common UTM tracking mistakes.